Avant Toi cashmere, founded by the Liapull production group in 1994, is distinguished by a strong aesthetic inspired by the world of art. Thanks to the eclectic taste and artistic capabilities of the creative director Mirko Ghinone, the brand revolutionized the world of cashmere.

In the Avant Toi line, one of a kind creations are brought into life through innovative treatments, which emphasizes the standard of knowhow and passion of Made In Italy. Destroyed, smoked or flocked treatments are only a few of the countless distinctive features of the brand Avant Toi, creating unique men’s and women’s collections.

The solidity guaranteed by the tradition of the company Liapull, allied to the technology and modernity of the Avant Toi style, make this line the reply to the ever demanding public’s search for new ideas.