‘Péro’ means ‘to wear’ in Marwari, the local language of Rajasthan. The Indian-ness of Péro rests in the usage of local materials and skills as well as craftsmanship, where materials pass through the hands of one craftsperson to the other resulting in unique, full detailed pieces.
Péro interprets an international aesthetic, taking inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed. The look is neither about an age nor season; it is about a mindset, a willingness to incorporate the effortless style of the locals.
The label w launched by Aneeth Arora, the ‘textile and dress maker’, fascinated by the styles of the local people, so effortlessly stylish and trendy, she believes they are the real trend-setters of our time and a constantly inspiration for Péro.