Born in Mumbai, India and raised in Europe, Sanchita Ajjampur is the Chairperson and Creative Director of BeeLuxe Private Limited, a business that globally runs the Sanchita brand of footwear and ready to wear clothing. She is also the co founder of Sanfab India, a private label manufacturer of luxury clothing and accessories.

Sanchita received a degree in Fashion and Fine Arts from the Ecole de la Chambre Syndicale de la Couture Parisienne, Paris and a Masters degree in Fashion and Technology from Domus Academy, Milan. 

She has extensive work and consulting experience with Romeo Gigli, Franco Moschino, Tom Ford at Gucci and Alexander McQueen.

Over the years Sanchita has also  collaborated on international industrial design and applied art projects with the likes of Swatch, Alessi, Swarovski and  Cappellini.

A true global nomad, Sanchita divides her time between Bangalore, Paris and Milan, for her own brand related as well as consulting work with luxury fashion brands.